BUSINESS COMMUNICATION

Paper Code: 
MHR 127
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

 

CO 37 Develop effective listening skills CO 38 Develop effective written and verbal business communication

CO 39 Analyze the theoretical models of communication

CO 40 Analyze various barriers to communication and overcome them CO 41 Differentiate between different forms and types of Communication CO          42 Develop Soft Skills required in Business

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Unit 1

Introduction to Communication: Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis, Lesikar)

Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.

 

12.00
Unit II: 
Unit II

Forms of Communication: - Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, types of communication (Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)

Barriers to Communication: Concept, Types, Overcoming barriers to communication.

 

12.00
Unit III: 
Unit 3

Business Letter Writing: Forms, Types and Layout

Report Writing- Forms, Content, Layout

 

12.00
Unit IV: 
Unit 4

            Development of Soft Skills: Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquette, Leadership Skills

12.00
Unit V: 
Unit 5

Practice in Business Communication: Seminar Presentation, Public Speaking,Interviews, Resume Writing, Group discussion.

*Case studies related to entire topics are to be taught.

 


 

 

 

 

Essential Readings: 

·       Meenakshi Raman, Prakash Singh, Business Communication, Oxford University Press.

·       R.C. Bhatia, Business Communication, Ane Books Pvt. Ltd.

·       M.J Mathew, Business Communication, RBSA Publishers, India

·       Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi

  • Asha Kaul, Business Communication, Prentice Hall, New Delhi
References: 

Suggested Readings:

  • Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.
  • Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  • R.K Madhukar, Business Communication: Third Edition, Vikas Publishing House.
  • Raymond V Lesikar, Marie E Flatley, Kathryn Rentz , Business Communication Making connections in a Digital World, McGraw Hill Education.

 

E Resources:

 

Journals:

 

Academic Year: 
2022-2023
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