Course Outcomes (COs):
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
On completion of this course, the students will be able to;
CO 37 Develop effective listening skills CO 38 Develop effective written and verbal business communication CO 39 Analyze the theoretical models of communication CO 40 Analyze various barriers to communication and overcome them CO 41 Differentiate between different forms and types of Communication CO 42 Develop Soft Skills required in Business |
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
Introduction to Communication: Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis, Lesikar)
Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.
Forms of Communication: - Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, types of communication (Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)
Barriers to Communication: Concept, Types, Overcoming barriers to communication.
Business Letter Writing: Forms, Types and Layout
Report Writing- Forms, Content, Layout
Development of Soft Skills: Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquette, Leadership Skills
Practice in Business Communication: Seminar Presentation, Public Speaking,Interviews, Resume Writing, Group discussion.
*Case studies related to entire topics are to be taught.
· Meenakshi Raman, Prakash Singh, Business Communication, Oxford University Press.
· R.C. Bhatia, Business Communication, Ane Books Pvt. Ltd.
· M.J Mathew, Business Communication, RBSA Publishers, India
· Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
Suggested Readings:
E Resources:
Journals: