Strategic Management

Paper Code: 
MHR 323
Credits: 
4
Contact Hours: 
60.00
Objective: 
  • This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business.
  • To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour.
  • To understand Indian Ethos & Values is an important feature of this paper.
10.00
Unit I: 
Corporate Strategy

Corporate Strategy: Concept, Strategic Management Process, Strategic Formulation: Strategic Intent, Vision, Mission, Business Definition and Objectives.

10.00
Unit II: 
Environmental Scanning

Environmental Scanning: External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT analysis.

12.00
Unit III: 
Choice of Strategy

Concept, Process, Evaluation of Alternatives,

Decision Factors ,Contingency Approach

Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

14.00
Unit IV: 
Corporate Level Strategy

Corporate Level Strategy: Growth, Stability, Retrenchment Combination

Business  Level Strategy: Porter’s Generic Business Strategies-Cost Leadership, Differentiation & Focus,

Competitive Advantage and Core Competence

Functional Level Strategies- Elementary knowledge only

14.00
Unit V: 
Strategic Implementation

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

Essential Readings: 
  1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.
  2. Azar Kazmi, Business Policy and Strategic Management
References: 
  1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
  2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
  3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,
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