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IIS University

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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

International Marketing Strategies | Human Resource Management

International Marketing Strategies

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Paper Code: 
IBG 416
Credits: 
3
Contact Hours: 
45.00
10.00
Unit I: 
International Promotion Strategy

Advertisement, Personal Selling, E- Marketing, Trade Fairs and Exhibitions; Promotion Mix.

10.00
Unit II: 
Overseas Marketing Research

Meaning, Importance of Marketing Research for Foreign trade, Research process.

6.00
Unit III: 
International Market Segmentation:

Definition, basis, essentials of effective segmentation and its advantages.
International market targeting and international market positioning

10.00
Unit IV: 
International Packaging & Personal Selling

International Packaging: Concept, Importance, factors influencing packaging.
Personal Selling: Concept, Importance, Steps in sales force management.

9.00
Unit V: 
International Marketing Control

Concepts, Features, Design to Control, Process and Components.

Essential Readings: 

• Kothari Jain Mittal, International Marketing, RBD, Jaipur
• Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
• Varshney R.L. and Bhattacharya, International Marketing Management
• ICFAI Module of International Marketing

References: 

• Cherunilam Francis “International Economics”, Tata McGraw-Hill Publishing Company Limited, new Delhi
• Parasram, Export: what, where and how, Anupam Publishers.
• N.P.Subba Rao, International Business, Himalaya Publishing House, New Delhi
• Rakesh Mohan Joshi, International Marketing Management

Academic Year: 
2018-2019
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