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Social Media Networking and Presentation Skills
The objective of this paper is to give students in depth knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content. Emphasis is also given on public speaking, and working amongst different groups and with cultural diversity.
Course Outcomes:
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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PAPER CODE |
Paper Title |
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LAD 320 |
Social Media Networking & Presentation Skills |
CO 127 Learn personal branding to create an online presence and create own blog. CO 128 Learn general etiquette and mannerisms, both professional and social. CO 129 Learn the art of creating presentations and presenting them in front of a large audience. CO 130 Learn to combat stress through meditation and relaxation technique
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Approach in teaching: Interactive Lectures, Group Discussion
Learning activities for the students: Presentations |
Viva and Presentation |
Personal Branding: Converting hobby into passion
Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand.
Social networking sites: Blogging your passion
Self-discipline and trust building activities, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging.
Etiquette
Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts.
Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts.
Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette
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Pre presentation research and prep Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.
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Stress Management: Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance.
Seminar/Webinar and Industry Expert Session
These will be conducted by Industry leaders as question answer session and experience sharing
Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.
