To give students in depth knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content. Emphasis is also given on public speaking, and working amongst different groups and with cultural diversity.
Tips to Personal Branding, finding passion, telling stories and creating relationship with the professional network to create a professional personal brand.
Self-discipline and trust building activities, Decision making and problem-solving skills, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging, understanding SEO.
Persuasion and negotiation skills, Using social media platforms, LinkedIn, Pinterest, Facebook, Instagram, Google Plus. Finding, working, building and growing your personal niche.
Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.
Building and Nurturing the network, working with presentations under deadlines, change management.
• Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.