To enable the students to identify problems for managerial decision making, Design a research, collect data, analyze and write a report.
Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research.Research Approaches, Research Process.
Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem.
Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.
Variables: Meaning and Concept, Types of variables.
Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.
Scaling Techniques: Meaning and Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales.
Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling-
Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling
Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.
Sampling Theory- Parameter and Statistic,
Sampling Distribution of a Statistic and Standard Error of a Statistic
Test of Significance (Large Sample)- Sample Mean, Difference between two Sample Means, Difference between two Standard Deviations, Sample Proportion and Difference between two Sample Proportions.
Application of Student’s t- test for Mean, Difference Between two Means (Independent and Paired t-test for Difference of Means).
test of independence & test of Goodness of Fit
Analysis of Variance- One-way and two-way classification.
Interpretation and Report Writing:
Meaning and Techniques of Interpretation, Precautions in Interpretation, Significance of Report writing, Types of reports Process of report writing
• Naresh Malhotra, Marketing Research, Pearson Education.
• C.R.Kothari, Research Methodology, New Age Publication.
• Levin & Rubin, Statistics for Management, Pearson.
• Levine, Business Statistics, Krehbiel & Berenson.
• Cooper & Schindler, Marketing Research, Tata McGraw Hill.
• Anderson, Statistics for Business and Economics, Sweeney and Williams
• C.M. Chaudhary, Research Methodology, RBSA Publishe