Research for Management

Paper Code: 
MHR 124
Credits: 
4
Contact Hours: 
60.00
Objective: 

To enable the students to identify problems for managerial decision making, Design a research, collect data, analyze and write a report.

12.00
Unit I: 
Research:

Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

12.00
Unit II: 
Measurement scales

Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data

12.00
Unit III: 
Questionnaire design-

Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics

12.00
Unit IV: 
Hypothesis testing

process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application

12.00
Unit V: 
Analysis of Variance (ANOVA)-

One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout

Essential Readings: 

• Levin & Rubin, Statistics for Management, Pearson.
• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• Naresh Malhotra, Marketing Research, Pearson Education.
• C.R.Kothari, Research Methodology, New Age Publication.
• G C Beri, Marketing Research, Tata McGraw Hill.
• Cooper & Schindler, Marketing Research, Tata McGraw Hill.
• Anderson, Statistics for Business and Economics, Sweeney and Williams
• William G Zikmund, Business Research Methods, Cengage learning
• Sancheti & Kapoor, Statistics:Theory, Methods and Application, Sultan Chand & Sons

Academic Year: