International Marketing Strategies

International Pricing: Pricing objectives, factors affecting pricing decisions, pricing process, pricing methods, types of export price quotation(INCO TERMS), Transfer pricing-concepts
International Packaging: Packaging concepts, importance and factors influencing packaging.

International Distribution: Meaning, role and functions, types of export distribution intermediaries, factors affecting choice of distribution channel.

International Advertising: Definition, Budgeting methods, adaptation vs. standardization, Direct mail, Legal aspect of international advertising
Personal Selling: Concepts, importance, steps in sales force management.
Publicity: Concepts, methods, difference with advertising, Negative publicity.
Sales Promotion: Concepts, difference with advertising and personal selling, tools and techniques of Consumer & dealer promotion

International Marketing Research: Concepts, importance, International Marketing Research process.
Data collection: Data concepts, Types of data sources, methods of data collection, sampling concepts, types of sampling.
Data analysis: Steps in data analysis: Report writing, format of marketing research report.

International marketing control: Concepts, process, need, tools and techniques of marketing control.
International marketing strategy – meaning and importance