Innovation & Entrepreneurship

Paper Code: 
MHR 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (Cos):

Course Outcome

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

 

CO108 Analyze     the                        concept                        and functions of                        Entrepreneurship and

Approach in teaching:

Interactive lectures and Discussion and Power point presentation

Learning activities for the

CA test, Semester end examination, Presentation, Quiz, and Interaction

Entrepreneur.

students:

 

CO109 Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO 110 Analyze and evaluate the

Self learning assignments,

effective                                       discussion,

simulation and presentation

 

feasibility of a business plan and learn

 

 

securing    and                managing                financial

 

 

resources in organizations.

 

 

CO 111 Distinguish and analyze various

 

 

mechanisms  to  build  a  successful

 

 

business plan.

 

 

CO 112 Analyze and evaluate the

 

 

framework of various types of Product

 

 

protection.

 

 

CO 113 Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship.

 

 

 

12.00
Unit I: 
Unit 1

Entrepreneurship: Definition, features, concepts, nature, functions and significance. 

Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.

 

12.00
Unit II: 
Unit II

Innovation:

Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialisation, Diffusion & Implementation.

Creativity:

Definition, Barriers to creativity, Creative process, Techniques for improving creative process.

 

12.00
Unit III: 
Unit 3

Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.

Sources of finance:

Institutional finance to entrepreneurs.

 

12.00
Unit IV: 
Unit 4

Building a Business Plan:

Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan Presentation.

Forms of Business Ownership

 

12.00
Unit V: 
Unit 5

Product Protection: Patents, Trademarks and Copyrights:

Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.

Government of India Schemes for Innovation and Entrepreneurship: Startup India, Make in India, Atal Innovation Mission(AIM), Jan Dhan- Aadhaar- Mobile (JAM), Digital India, National Skill Development Mission.

*Case studies related to entire topics are to be taught. 

Essential Readings: 
  • Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
  • S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

 

References: 

Suggested Readings:

  • Holt D.H. Entrepreneurship new venture creation.
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

 

E Resources:

Journals:

 

Academic Year: 
2022-2023
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