Guest Lecture- International Marketing Strategies

 A guest lecture was organized by the Department of HRM & IB in association with World Trade Centre, Jaipur on 22ndFebruary on Global “International Marketing Strategies”. The speaker on the occasion was Mr Vijay Kumar Pareek. Mr Pareek has 25 years’ plus distinguished working experience with Indian companies like Grasim Industries Limited, Larsen & Toubro Limited and Aditya Birla Group. At the present he is SBU Head for Lead Business for Gravita India Ltd and head for the Company’s global lead business. He is a regular participant at various international conferences associated with Lead recycling. During the past 25 years, his assignments have spread in power sector, Non-ferrous metal sector and engineering sector. The session began with floral welcome of the guest speaker by Prof. M.K Sharma, Dean, Faculty of Commerce & Management. Then session was taken over by Mr Pareek. He highlighted the present global business scenario and talked about various international marketing strategies. He said that the strategies for entering foreign markets open lot of avenues for students who wish to enter in global business arena.Mr Pareek also talked about VUCA, an acronym used to describe or reflect on the volatility, uncertainty, complexity and ambiguity of general conditions and situations. He said that today, to exist in the global business world, meaning of VUCA has been replaced by vision, understanding, clarity and agility. In the end, a brief introduction about Gravita India Ltd. was also given by Mr.Krishan Choudhary, HR Manager and Mr.Abhinav Singh, Head HR team of Gravita India Ltd, Jaipur. It was a very informative and learning experience for the students.