International Marketing Strategies

Pricing objectives, factors affecting pricing decisions, pricing process, pricing methods, types of export price quotation(INCO TERMS), Transfer pricing-concepts
International Packaging: Packaging concepts, importance and factors influencing packaging.

Meaning, role and functions, types of export distribution intermediaries, factors affecting choice of distribution channel.

Definition, Budgeting methods, adaptation vs. standardization, Direct mail, Legal aspect of international advertising
Personal Selling: Concepts, importance, steps in sales force management.
Publicity: Concepts, methods, difference with advertising, Negative publicity.
Sales Promotion: Concepts, difference with advertising and personal selling, tools and techniques of Consumer & dealer promotion

Concepts, importance, International Marketing Research process.
Data collection: Data concepts, Types of data sources, methods of data collection, sampling concepts, types of sampling.
Data analysis: Steps in data analysis: Report writing, format of marketing research report.

Concepts, process, need, tools and techniques of marketing control.
International marketing strategy – meaning and importance