Coming soon
Strategic Management
• This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business.
• To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour.
• To understand Indian Ethos & Values is an important feature of this paper.
Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process
Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis
Concept, process, evaluation of alternatives, decision factors, contingency approach.
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus
Comeptitive Advantage and Core Competence, Blue Ocean Strategy
Functional Level Strategies( Elementary Knowledge only)
Concept, Aspects and Issues in Strategic Implementation.
Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.
Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
• Azar Kazmi, Business Policy and Strategic Management.
• David F R(1997), cases in strategic management, New Jersey, Prentice Hall
• Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
• Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.
