Concept, Strategic Management Process,
Strategic Formulation: Strategic Intent, Vision, Mission, Business Definition and Objectives.
External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT analysis.
Concept, Process, Evaluation of Alternatives,
Decision Factors ,Contingency Approach
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Growth, Stability, Retrenchment Combination
Business Level Strategy: Porter’s Generic Business Strategies-Cost Leadership, Differentiation & Focus,
Competitive Advantage and Core Competence
Functional Level Strategies- Elementary knowledge only
Concept, Aspects and Issues in Strategic Implementation.
Evaluation and Control:
Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.