Coming soon
Strategic Management
- This course aims at helping students think about some of the important ethical implications of the day to day happenings and practices of Indian Industry & Business
- To improve ethical reasoning by correlating moral concepts to business practices, clarification of the values that determine managerial behavior
- To understand Indian Ethos and Values is an important feature of this paper
Corporate Strategy: Concept, Strategic m,anagement process
Strategic Formulation- Strategic intent, vision, mission, business definition and objectives
Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Indutry analysis, organization appraisal, SWOT Analysis
Choice of Strategy: Concept, process, evaluation of alternatives, decision factors, contingency approach.
Portfolio Analaysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Corporate Level Strategy: Growth, Stability, Retrenchment Combination
Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus
Comeptitive Advantage and Core Competence, Blue Ocean Strategy
Functional Level Strategies- Elementary Knowledge only
Strategic Implementation:
Concept, Aspects and Issues in Strategic Implementation.
Evaluation and Control:
Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
* A minimum of one case study will be discussed per unit of the syllabi
- Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
- Azar Kazmi, Business Policy and Strategic Managemnt
- David F R(1997), cases in strategic management, New Jersey, Prentice Hall
- Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
- Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi
