Advertisement, Personal Selling, E- Marketing, Trade Fairs and Exhibitions; Promotion Mix.
Meaning, Importance of Marketing Research for Foreign trade, Research process.
Definition, basis, essentials of effective segmentation and its advantages.
International market targeting and international market positioning
Concept, Importance, factors influencing packaging.
Personal Selling: Concept, Importance, Steps in sales force management.
Concepts, Features, Design to Control, Process and Components.