Advertisement, Personal Selling, E- Marketing, Trade Fairs and Exhibitions; Promotion Mix.
Meaning, Importance of Marketing Research for Foreign trade, Research process.
Definition, basis, essentials of effective segmentation and its advantages.
International market targeting and international market positioning
Concept, Importance, factors influencing packaging.
Personal Selling: Concept, Importance, Steps in sales force management.
Concepts, Features, Design to Control, Process and Components.
• Kothari Jain Mittal, International Marketing, RBD, Jaipur
• Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
• Varshney R.L. and Bhattacharya, International Marketing Management
• Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
• Parasram, Export: What, Where and How, Anupam Publishers
• P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai