International Marketing Management

Paper Code: 
IBG 316
Credits: 
3
Contact Hours: 
45.00
10.00
Unit I: 
International Marketing

International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing.

10.00
Unit II: 
Foreign Market Entry Strategies:

Determinants of market selection, Entry modes (in brief) – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

6.00
Unit III: 
International Product Planning

Selection, Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle.

10.00
Unit IV: 
International Pricing Decision

Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.

9.00
Unit V: 
Distribution Strategy

Meaning, Role and Importance, International channel system – Direct and Indirect, Types of Export distribution channels and their functions, Factors affecting Channel choice.

Essential Readings: 

• Kothari Jain Mittal, International Marketing, RBD, Jaipur
• Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
• Varshney R.L. and Bhattacharya, International Marketing Management
• ICFAI Module of International Marketing

References: 

• Cherunilam Francis “International Economics”, Tata McGraw-Hill Publishing Company Limited, new Delhi
• Parasram, Export: what, where and how, Anupam Publishers.
• N.P.Subba Rao, International Business, Himalaya Publishing House, New Delhi
• Rakesh Mohan Joshi, International Marketing Management
• Thakur & Mishra : International Business- Concepts and Techniques, Deep & Deep Publications Pvt. Ltd. (1989)

Academic Year: 
2018-2019
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