International Marketing Management

Paper Code: 
IBG 316
Credits: 
3
Contact Hours: 
45.00
10.00
Unit I: 
International Marketing

International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing.

10.00
Unit II: 
Foreign Market Entry Strategies

 Determinants of market selection, Entry modes (in brief) – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

6.00
Unit III: 
International Product Planning

 Selection, Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle.

10.00
Unit IV: 
International Pricing Decision

 Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.

9.00
Unit V: 
Distribution Strategy

 Meaning, Role and  Importance, International channel system – Direct and Indirect, Types of Export distribution channels  and their functions, Factors affecting Channel choice.

Essential Readings: 
  • Kothari Jain Mittal, International Marketing, RBD, Jaipur
  • Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
  • Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand Publications
References: 
  • Francis Cherunilam, International Business, “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
  • Parasram, Export: What, Where and How, Anupam Publishers.
  • P Subba Rao : International Business(Text and Cases) , Edition 4,  Himalya Publication House, Mumbai
  • Rakesh Mohan Joshi, International Marketing Management
  • Thakur & Mishra, International Business
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