International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing.
Determinants of market selection, Entry modes (in brief) – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.
Selection, Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle.
Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.
Meaning, Role and Importance, International channel system – Direct and Indirect, Types of Export distribution channels and their functions, Factors affecting Channel choice.
• Kothari Jain Mittal, International Marketing, RBD, Jaipur
• Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
• Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand Publications
• Francis Cherunilam, International Business, “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
• Parasram, Export: What, Where and How, Anupam Publishers.
• P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai
• Rakesh Mohan Joshi, International Marketing Management
• Thakur & Mishra, International Business