The purpose of paper is to give students an in-depth knowledge of International Business Environment with an analysis of strategies adopted by exporters while positioning their product globally.
Introduction, Nature, Scope , Drivers of International Business, International Business Vs Domestic Business, Advantages of International Business, Obstacles to International Business
Multinational Enterprises (MNEs): Meaning, Distinguishing aspects of MNEs, Mode of Foreign Entry: Exports, Contractual Agreements, Own and control assets abroad.
Organization of Foreign Exchange Markets, Spot Market, Forward Market, Currency Futures and Options Market.
Basics of Exchange Rates: Meaning, Direct and Indirect Quote, Bid-Ask Quote, Spot rate-Forward Rate, Depreciation, Appreciation, Currency trading at premium and discount
Exchange Rate Exposures- Translation, Economic and Transaction exposure
Absolute Advantage and comparative advantage theory and Factor Endowments Theory, Forms of Protection- Tarrif and Non Tarrif Barriers, New Theories of International Trade- Strategic Trade
Types of Law-Common, civil and religious. Basic Principles of International Law for Business, Country Risk Analysis: Meaning, Framework of Analysis- Performance (Economic Performance, Social Performance), Strategy (Goals and Policies)and Context(Cultural and Political)
Basic Principles, Differentiation vs Integration, Formal vs. Informal Structures, Centralized vs. Decentralized structures. Organizational structures for MNEs- International Division Structure, Global Functional Structure, Global Area Structure, Global Product Structure, Global Customer Structure, Global Matrix Structure. Contingencies in Organizational Design
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