Course Objective-
This paper attempts to equip the students with the knowledge of the basic principles and functionalities of Entrepreneurship and Innovation. The course will prove to be helpful for the students in learning to expedite the entrepreneurial & Innovative functions in corporate arena.
Course Outcomes (CO):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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PAPER CODE |
Paper Title |
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MHR 321 |
Innovation and Entrepreneurship |
CO105Analyze the concept and functions of Entrepreneurship and Entrepreneur. CO106Analyze and evaluate the various aspects and concepts of innovation and creativity. CO 107Distinguish and analyze various mechanisms to build a successful business plan. CO 108Analyze and evaluate the feasibility of a business plan and learn securing and managing financial resources in organizations. CO 109Analyze and evaluate the framework of various types of Product protection. CO 110 Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship: |
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
Entrepreneurship: Definition, features, concepts, nature, functions and significance.
Entrepreneur: Concept, characteristics, types, functions, role and significance. Entrepreneur vs. Manager.
Innovation:
Definition, classification, Innovative models,Product, process, organizational and marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), transfer of technology.
Creativity:
Creative Thinking, Barriers to creativity, Creative process, Techniques for improving creative process.
Building The Business Plan:
Designing a competitive business model and building a strategic plan, crafting a winning business plan, Forms of Business ownership.
Feasibility Planning:
Concept of planning, Four stage growth model, conducting feasibility analysis.
Sources of finance:
Institutional finance to entrepreneurs.
Product Protection: Patents, Trademarks and Copyrights:
Patents, Types of patents, Disclosures, The patent process, Patents in perspective, Trademarks, copyrights, Intellectual Property rights.
Government of India Schemes for Innovation and Entrepreneurship:
Startup India, Make in India, AIM, STEP, Jan Dhan- Aadhaar- Mobile (JAM), Digital India, BIRAC, DST, TREAD, National Skill Development Mission.