Department of HRM & IB organized an experiential learning activity – “The Greenhorn” for the students of MBA- HRM, MBA-IB & MBA-RM Semester I.
Activity Objective: To understand the practical application of classroom lectures of Managerial Economics.
The activity was conducted in two phases:
Phase 1: “Sell Lemonade”
Time for the activity : 8:00 am to 1.00 am
Team: 5 – 7 Members in a team

1 Khushboo Agarwal Team Leader
2 Anjali Jaiswal Team Leader
3 Tanvi Fatk Team Leader
4 Anamika Verma Team Leader
5 Anshul Goyal Team Leader
6 Rekha Sukhani Team Leader
7 Tanushree Sharma Team Leader
8 Khushbu Kumari Team Leader
9 Kirti Yadav Team Leader
10 Shalu Tomar Team Leader
11 Payal Bansal Team Leader
12 Akshi Bhardwaj Team Leader

Target Market: The IIS University Campus
Budget per team: ` 500 per team
Date: 25 August, 2014
Issues to be addressed during the activity:
- What is the price elasticity of demand for the soft drink industry? How do you think this relates to the price elasticity of demand for your product? Discuss how?
- How can use this information when determining the price for your product.
- Do you think engaging in price discrimination is a good pricing strategy given the market conditions you face? Why or why not?
- What factors are important while determining the location of your business?
- Describe the factors affecting demand of your product?

Phase 1: “Team Presentations”
Date: 1 October, 2014

The activity concluded with the team presentations.
Following Teams were declared the winners:

MBA-HRM Section A
1. Khushboo Kumari- Team Leader
2. Rupal Godha
3. Harshita Goyal
4. Anupam Parmar
5. Shefali Baweja
6. Neetu Agrawal
7. Chandni Garg

MBA-IB/RM Section B
1. Khushboo Agrawal – Team Leader
2. Pooja Gupta
3. Anchal Agrawal
4. Anupama Sharma
5. Chitra Shekhawat
6. Khushboo Choudhary